Universal Lighting Technologies, manufacturer of lighting ballasts and controls, has launched an aggressive new sales and marketing campaign, including all-new sales materials, advertising, and promotional contests, and will have six distinct elements-advertising, point-of-purchase materials, direct mail and e-mail, consumer promotions, giveaway contests, and educational programs-for both sales staff and end users. A new educational program for sales staff, distributors, and end users will also be launched, which will be hosted by Universal Lighting Technologies throughout the country. For more information, visit www.universalballast.com.