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has creates new advertising and PR position

has created a new position to oversee the company's advertising and PR, and has appointed Michael Sofarelli to this post. He will direct production of sales literature, direct mail, Internet marketing and packaging. More

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Universal Lighting Technologies Launches New Sales and Marketing Campaign

, manufacturer of lighting ballasts and controls, has launched an aggressive new sales and marketing campaign, including all-new sales materials, advertising, and promotional contests, and will have six distinct elements-advertising, point-of-purchase materials, direct mail and e-mail, consumer promotions, giveaway contests, and educational programs-for both sales staff and end users. A new educational program for sales staff, distributors, and end users will also be launched, which will be hosted by Universal Lighting Technologies throughout the country. For more information, visit More

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