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Chips Ahoy

In February I attended the Strategies in Light conference in Santa Clara, Calif., the annual conference celebrating its tenth year where “chipheads” congregate to figure out how to conquer the world with solid-state lighting. After all, things in the Silicon Valley are a little slow these days, and with 10 billion lamps to replace in the U.S. alone, the right light could make someone as rich as Bill Gates.

However, this year the conference organizers took the chance of creating a lighting design conference track and inviting lighting designers to speak, in addition to the conference’s main focus—the high brightness LED Market. Despite the slow economy and modest attendance, a standing room only crowd of over 500 filled the hall for the lighting design track during the session—Designing with LEDs: Challenges and Opportunities—in which I presented my talk titled: “Niche to Mainstream – Practical LED Applications and Transformational Lighting.” Perhaps long overdue, the chiphead crowd seemed very intent to learn how solid-state lighting was perceived in the marketplace particularly as it pertains to architectural lighting applications.

But why invite lighting designers to participate in a conference that is primarily focused on a broad market and advanced technical issues? Well, among our interests is the fascination with new things. We want to try the latest lamp, to achieve a new effect, to reach new heights of technical performance, and most of all, to find new ways to design good lighting. Since the first color-changing chips and large-scale installations, LEDs have encouraged creativity among architectural lighting designers, theatrical lighting designers, architects, interior designers, fixture designers, and landscape architects like almost no other lamp or light source before. It’s the leading edge of a revolution, and who better to discuss the possibilities than lighting designers?

The relevance of the lighting designer has been proven before. Remember the MR16 lamp? A mere 25 years ago, MR16 lamps and luminaires were unusual and expensive. The lamp was an experiment by G.E. using slide projector technology. Lighting designers quickly realized they could create theatrical lighting effects from tiny recessed and track luminaires. That little lamp was used to win numerous lighting design awards and to establish many important lighting design careers. Not only is the MR16 the most successful “designer” lamp of all time, but it also shows the capability of the lighting design community to accelerate the adoption of new technology.

What did the lighting designers actually say? Almost in unison, the four presenters in my panel, which included Kevin Willmorth, Stefan Graf and Derry Berrigan, were guarded. There is no question about the potential of the light-emitting diode, but there is considerable concern about current products. Lumen output, life ratings, efficacy—we all said that almost none of the ratings are to be trusted. The audience also got an earful about poor color, lousy dimming performance, and most of all, the terrible state of testing and rating standards. I tried to set a positive and optimistic tone in my presentation. But the truth is, there is a chasm between current LED products and mainstream lighting that cannot be simply crossed with marketing brochures and private laboratory tests. As a lighting designer, I am guilty of using new products and I pride myself in showing what can be done with them. But while I like the leading edge, I hate the bleeding edge.  

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Post Comments (2 Total) Comment on this article

April 01, 2009

We still have a long way to go in the evolution of LEDs. Until this happens, we will see a lot of bad LED lighting based on good intentions. Compared to incandescent filament, LEDs leave a lot to be desired. It's unfortunate that LEDs are not competing against whale oil and gas mantles; their adoption would be immediate and assured. It is the good intention of legislators who are banning incandescents that will cause the most bad lighting. Lighting designers will be responsible for very little of the really bad results.

Posted By: searcher | Time: 1:51:54.323 AM

April 01, 2009

I have been to several Strategies in Light Conferences, LEDs conferences, DOE events, and played a role in the development of the ArchLED08 conference (where I recommended Jim as a presenter). I also spoke at this specific conference - "Future Imperatives - Building the LED Revolution" - on the topic of driving forces behind the growth and expansion of solid-state in lighting, and how producers and specifiers alike can put this to best use. As consulting editor and strategic consultant for the development of Architectural SSL magazine, I have been accused of being overly enthusiastic toward LEDs, I am certain "guarded" is not a word anyone would use to describe my efforts to promote solid-state. My own offices and home are lighted 85% LEDs, I manufacture LED sculpture, design solid-state products, and am continually involved in the development of this technology anywhere I can be of service. I also offer insights at my blog - http://solidstatelighting.wordpress.com , company web site http://www.lumenique.com , and with a new web site focused on the potential expansion of energy saving using solid-state technologies at http://www.lumenpriority.org . I find any classification of me as somehow stand-offish about SSL truly boggling. When I polled the audience mix during my own presentation , the majority of attendees were product people, who do need to hear what concerns the lighting community has about adoption of LEDs. They can't solve what they are not being told is a problem. As a consultant to these same producers, this is in fact what I help them overcome, including development of strategies to deploy products that specifiers will find most useful. I was personally disappointed at how few lighting specifiers this conference drew. We need, as a design community, to be far more engaged in this emerging technology, to be part of its development. Unlike the producers of the MR16 and CFL, manufacturers of SSL need help developing products we all want, within standards we will accept, and producing the light and performance we need. This demands enthusiastic objectivity. We simply need more participants, and less posturing on this topic. I also find the categorization of Derry Berrigan as "guarded" truly silly. She is at the forefront of brands like Walmart, Yum, and McDonalds adopting fully solid-state systems, including her presentation showing an example where 98% of the project was LED sourced. Classifying her comments as "guarded" is simply wrong, she offers a great deal of insight into just how far LEDs have come and how well they do work - not by dabbling here and there, but though a full throttle effort to put SSL to work successfully to save energy and build leading edge LEED compliant sustainable lighting solutions.

Posted By: Kevin Willmorth | Time: 9:18:00.15 AM

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