Acuity Brands has acquired ByteLight, a Boston-based company that provide indoor location software for LED lighting. According to the Acuity press statement, the deal involves a cash transaction “for certain assets, including the patent portfolio and all other intellectual property rights.”
The move will allow Acuity Brands to incorporate ByteLight’s Visible Light Communication (VLC) software with Acuity’s VLC-enabled LED drivers and LED lighting solutions geared toward retail applications. The delivery of digital content to shoppers while in a real-time retail setting is one of the new frontiers in lighting. ByteLight has been a pioneer when it comes to VLC and Bluetooth low energy (BLE) technologies, which allows retailers to provide customers with a customized shopping experience via their mobile devices.
The acquisition would seem to halt any partnership already underway between ByteLight and GE Lighting, who only just last year at Lightfair debuted the incorporation of the indoor positioning software in some of its luminaires.