The Lighting Quotient is the new brand identity and name for the architectural lighting manufacturer previously known as Sylvan R. Shemitz Designs. Founded in 1977 by the late Sylvan R. Shemitz, the West Haven, Conn.–based company has two industry-recognized lighting lines: Elliptipar and Tambient. Allison Schieffelin, Shemitz's daughter, has led the company for the past two years as chairwoman and CEO, and she has been instrumental in the rebranding effort as the company sets its future goals. “Innovation was at the core of Sy's spirit,” Schieffelin says. “It's no different today as we work to keep the company competitive and relevant in [the current] lighting landscape.”

It may have a new name, but the Lighting Quotient will continue to build on the company's reputation for quality task/ambient lighting solutions. For instance, the company is exploring new energy-efficient solutions and technologies by staying in tune with green building issues and the U.S. Green Building Council's LEED certification process.

The company's new name reflects the essence of Shemitz's desire to educate people about good lighting. “The word ‘quotient' in physics also means ‘answer,'” says Schieffelin. “Our goal is to provide solutions for a much broader audience, and with the incredible tools and talent Sy left us, we can continue his legacy of innovation.”