Zia Eftekhar, a respected leader in the lighting community for the past 40 years has been appointed Chief Executive Officer of Philips Professional Luminaires North America, effective January 1, 2010. Eftekhar will succeed Kaj den Daas, a 33-year veteran of Philips Lighting. Den Daas will continue as Chairman of Philips Lighting North America and concentrate on supporting the company's legislative activities and participation in industry associations such as the National Electrical Manufacturers Association and the National Association of Electrical Distributors.

Eftekhar is currently CEO of the Philips Lightolier Group, the single largest business within Philips Professional Luminaires. Since 1992 he has been the president of Lightolier and a Director of The Genlyte Group, the publicly traded parent of Lightolier acquired by Philips in 2008. Eftekhar played a crucial role in the integration of the Genlyte businesses into Philips. In his new position Eftekhar will further grow Philips' in professional lighting systems and solutions in North America.

Under Eftekhar's leadership, Philips Lightolier has evolved to reflect the needs of its customers. By introducing new business services such as the Energy Services Group, and meaningful technological innovations that reflect the demand for energy efficient lighting, Eftekhar has continued to keep Lightolier at the forefront of professional lighting solutions. It is a challenge he now welcomes on a larger scale.